Predictions for 2020, what’s the point?
Things change so quickly that nowadays, the future feels like it’s happening in real-time. Now more than ever, brands and businesses need to be brave and embrace the ideas and ideals of the future quickly before they get left behind. There’s been talk of AI, Bots, VR every year for the last 3 years – but are we any closer to mass adoption? In some ways, we are, but perhaps not the way we expected. Who would have thought that the old QR code would come bouncing back in the last year since phone cameras were able to read them without the use of an app? Veganism seemed to be a creeping fad until Greggs made it mainstream and accessible. Wetherspoons jumped into app-based table ordering and payment service years ago when many other venues were struggling to cope with busy periods.
What seems to me resonate when thinking about trying to predict the future, is that whatever the idea or ideal, it needs to be available to everyone before it has the potential to become mainstream. This is precisely what Wetherspoons, Greggs and the QR Code have done and are doing.
It seems that those who are brave first, win first!
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