Angel Shapes Angel Shapes

Coca-Cola Perfect Serve

Over the years, we’ve delivered a range of consumer-facing and trade campaigns for Coca-Cola. It’s a long-standing relationship that has been built around our knowledge of the drinks sector and its trading environments. They value our mix of strategic thinking, digital delivery and innovative ideas.

I love that you make it your business to understand our business and the category we work in. You ask the right questions, making the briefing process simpler and the results more dynamic.

We designed and developed the Perfect Serve and Second Serve trade programme for Coca-Cola using digital, video and back of house communication to help transient staff quickly get to grips with the process and importance of delivering the best Coca-Cola experience for their customers.

You’re ahead of the curve in terms of tech, advising us on trends vs the fads, and ways we can reach new consumers. Across the on trade, restaurants, fast food and leisure, you understand how the same consumer can behave differently depending on mission and location.

Having an in-depth knowledge of the drinks industry means we’re ready to jump into the project, coming with insights, ideas and experience from the start.

A great example of this is the work you did with us for the Perfect Serve and Second Serve campaigns, demonstrating in restaurants that 80% of guests would order a second drink if prompted - and this could drive a 14% uplift in beverage sales for the outlet.

Angel in action.

To brands and retailers, Angel is the agency that offers industry expertise alongside campaign creativity.