Angel Shapes Angel Shapes

Jack Daniel’s

As an agency with over 20 years experience within the on-trade, we’ve supported the Jack Daniel’s team by delivering a number of UK activations specifically tailored to key managed accounts, MPO’s and independents. For the last 2 years, we have worked closely with the shopper marketing, field sales and brand teams to develop concepts which have helped shape their 12-month on-trade seasonal plan and continue to support the roll-out of these activations.

Angel are collaborative, approachable and open to feedback. They really immerse themselves in your market to understand your challenges and deliver the best possible solution! And they throw a great party!

Having developed and managed a national bar staff incentive, we built a bespoke site for bartenders to upload cocktail creations of their own, using Jack Daniel’s Rye. Finalists were selected and invited to attend an exclusive event where they could serve their cocktails to Jack Daniel’s brand ambassadors. The winner was then invited to attend a VIP trip for two to Tennessee. We saw over 300 bartender entries and due to the success of the activity, we rolled out a similar incentive to bar staff in Scotland.

Really appreciated your help with this and the speedy turnaround! You guys go above and beyond - an agency I can always rely on.

Due to Jack’s iconic history, our team has fully immersed themselves into the guiding principles of the brand and have a thorough understanding of how to deliver bespoke, strategic plans that maintain the Jack identity. With digital at the forefront of what we do, we are continuously exploring new and emerging technologies, looking for ways to incorporate these into future activations across the Jack Daniel’s Family of Brands.

Angel in action.

To brands and retailers, Angel is the agency that offers industry expertise alongside campaign creativity.