Angel Shapes Angel Shapes

Vapiano World Pasta Day

Vapiano came to Angel with the objective to activate and celebrate World Pasta Day within restaurants over a week-long period in October, 2019. We developed various ideas that not only resonated from a brand perspective but were logistically feasible from a customer, staff and venue point of view.

You immediately understood the Vapiano brand, what we wanted to achieve and you made it feel like the opportunities are endless.

We wanted to create a buzz within restaurants with a real sense of celebration and fun - while staying true to the Vapiano brand. This was achieved through a combination of in-store and digital initiatives such as spinner wheels, face-mats and a social media competition. These initiatives successfully achieved a high level of customer engagement and an increase in sales over the period.

The creative campaigns we’ve done with you have genuinely resonated with our guests and really supported our strong brand presence.

From idea generation and design to third-party production management and logistics, we supervised the entire process and brought the vision to life.

You guys are fast, creative and manage the whole process - which means I can focus on the day-to-day business. For anyone else thinking about working with you, I’d say just do it, you won’t regret it.

Angel in action.

To brands and retailers, Angel is the agency that offers industry expertise alongside campaign creativity.