With the world of social media constantly evolving it’s difficult to keep up to date with the trends. Here’s our top 3 recommendations on where to invest both your time and dolla on social media this summer.
With over 1.3B people using messenger each month and over 100,000+ chatbots in use on FB and figures that are growing each day, there is a demand for businesses to deliver an always on dialogue with customers. 56% of people preferring to message than call customer service, chatbots can be created to solve a number of different things, is there an opportunity your’re missing out on?
It’s no surprise that since the launch of Insta Stories, the channel has seen the average time spent on the channel increase by a whopping 7-13 minutes. Those under the age of 25 spend more than 32 minutes a day on Instagram, on average, while those age 25 and older spend more than 24 minutes a day. Be seen where your customers are already spending time with ephemeral (quick, short) content.
Snapchat is still the only network for paid filters and it’s a pretty penny so we expect Instagram to be hot on their tails with all things AI in the form of paid filters and stickers. Keep your eyes peeled…It might not be ready for the summer but we’ll definitely be lapping it up when it comes into force.