Case Study

Coca-Cola European Partners

Strategy, design and activation

We have worked with CCE for 15 years delivering strategic activation campaigns to trade and consumers. From supporting the launch of their new masterbrand, to tactical campaigns to support promotions and events.

Case Study 01

Launching the Coca-Cola masterbrand

2015 was a big year for Coca-Cola, they launched their masterbrand – a worldwide campaign to unify their products and promote a more inclusive message of choice.

We helped launch the Coca-Cola masterbrand across a range of licensed venues, educating consumers and staff about the choice of soft drinks available.


On trade

Activated in pubs and bars across the UK.

Case Study 02

Driving awareness and hype around the Rugby World Cup

Coca-Cola celebrated their sponsorship of the 2015 Rugby Word Cup with activations to win game tickets and exclusive Gilbert Rugby World Cup 2015 balls. We helped to develop bespoke activations to run in the workplace and educational environments.

As part of the "Win a Selfie Stick" campaign, we developed a bespoke retail promotion as an overlay for the on-pack promotion. We created incentivised campaigns to encourage outlets to display and photograph their POS material in order to win prizes for their store.

Case Study 03

Retail activation


Shopper Marketing

Activated nationwide in Supermarkets, Universities and Workplaces.

Case Study 04

Celebrating Christmas heroes with on-trade and license promotions

We developed a campaign that celebrated Designated Drivers – a campaign ran by Coca-Cola over the last eight years to support THINK’s drink driving initiative. Designated Drivers - the heroes of the party season – were given two free drinks when they showed their car keys. The promotion was run in pubs across the UK.