In the trying cold of February this year, Angel was briefed by Smooth Radio 102.2 to come up with some succinct below the line activities for the approaching summer, which would coexist with and complement the (very spiffing, we’ll add) Dye Holloway Murraycampaign. To be fair, balmy summer evenings and 99 Flakes in the park weren’t easy to picture at the time, but between us we’ve got over four-hundred solstices under our belt and enough experience working with radio stations to mean the rubbish weather wasn’t going to cause too much heart-ache.
A handful of meetings, ten dozen scamps and a ream of copy later, our eventual solution for Smooth Radio’s London frequency was the ‘Love Summer’ pack, which is reaching the British public as we blog by way of guerrilla sampling teams who have been dispatched to key events in and around the capital based on research in to the target audience
The pack comprises an ‘Access All Areas’ Z-Card to help people navigate the capital’s many music venues, a Smooth music fan (for if its hot) and a super-sexy rain mac (for if its wet) that, English weather being English weather, has been an extra special hit. So much for ice-cream vans.
The campaign will continue to roll out this week and in to next, but our current forecast is sunny with a strong RAJAR smashing wind blowing in from the east.
Well, it isn’t totally fair to say we all raced for life as the rest of us were on the sidelines watching Anna champion ahead, raising four-hundred smackeroons for Cancer Research as she went.
We think Anna deserves a special commendation, as she ran the race on Saturday morning after one of those ‘quiet few after work’ kind of Fridays.
We just launched our latest client website, and it seemed like a very good chance to talk about the refined side of our design studio, and the Angel response to a brief that, in the wrong hands, could have been misinterpreted as a standard corporate design job.
Our work with Global Asset Transformation Services (GATS) began life with branding and identity, developing and shaping the company’s look and feel. We took a keen look at how the company wanted to position itself and worked to create GATS a fresh look whilst retaining the cultural sensitivities necessary for an international business. They needed to be visually arresting and ‘design lead’ (two words we always love hearing from clients) to properly communicate their values, as opposed to overtly corporate and outdated.
Our client heard through the grapevine (or perhaps we hinted to them) that Angel is endowed with a very capable web team. Later we began rolling the brand out across the site. Angel also advised on tone of voice and art directed the corporate portraiture with photographer Kyna Gourley.
See here for the singing, dancing, Flash-ing, PHP-ing, XML-ing site.
Angel just finished work on StreetTalker 2008 for JCDecaux’s StreetTalk brand, following on from last years successful campaign. This year we took to the streets of the UK to source info on current emerging trends in street culture, which we wrapped up in a fresh online an online e-zine, stuffed with cool competition prizes we sourced, from iPods to Festival tickets (safe to say that once sourced, it was difficult for us not being able to enter!). An HTML newsletter went out to advertising, media and creative agencies across the country this afternoon, so its liver than live.
In the build up to StreetTalker, we put out a teaser to test the waters where we challenged agencies to test their trend-knowledge by matching feet to famous UK streets. The teaser gained an overwhelming response, giving us big confidence for today’s foray.
We’re no stranger to working with Coca Cola Enterprises and are proud of our seven year relationship with the brand and the work we produced in this time. We’re very excited about the prospect of re-developing this connection and can’t wait to get cracking on some great campaigns.
How do you put a smile on the face of 10,000 Londoners in one morning? Easy - Give them a nice frothy cappuccino and a chocolate muffin. That’s what we did when Magic 105.4 wanted to promote its on-air Music is Money competition (giving away £10k during the Neil Fox breakfast show everyday for the whole of May).
The strategy behind this bespoke promotion was to target Magic’s audience in key RAJAR listener areas, including mum’s on the school run in Lewisham and people on their way to work in town. The station wanted to engage with their audience and the activity had to reflect their values and DNA i.e. uplifting, good natured and familiar and above all put a smile on their faces. Alongside the brand experience, Angel also integrated an online trade quiz which complemented the on-air comp (see below) and Magic’s first-ever piece of viral - a quirky animation using Koda the bear from the above-the-line ads.
We recently created a suite of animated icons for the charity Missing People, which can be seen (and brought!) on their new fund raising Facebook application. The icons communicate your mood - we advise you go get one for your profile, it will make you feel good.
Well, in January an anonymous opportunist tried to use Trev’s membership to gain access to star-studded boozing at Century and we’re still wondering ‘who dun it?’. Looks like they gave us the slip.
Regardless, it was a fun-filled, laughoholic month at Angel. Late last year we were giving thought to the fact that, increasingly, our work is inclusive of almost all media - a thought that has fully permeated through the start of the year. January saw a lot of small, neat projects go in and out the door as well as a couple of heffers that will be keeping us happy for a short while to come.
Its been a mash-up including mobile web design, brand identity, point-of-sale and event planning! We’re just waiting for our babies to go live so we can show off about them. Anyway, a brief pause for reflection and its back to February. Salut!
We developed an in-store competition for the Cica Clarks brand giving 100 kids the chance to win a training weekend at the Bobby Charlton Soccer Skill Academy. Angel managed the logistics of getting 100 families from all around the UK to Preston. The result was a spectacular weekend enjoyed by all.
Most of us here at Angel have known what kind of direction we wanted to go in from a relatively early age. Evidently some earlier than others. Introducing Caroline Berg, our Head of Design and in-house media darling.
Even now she can’t keep herself away from the spotlight.
And, he would like to add, Petr Cech, John Terry, Wayne Bridge, Frank Lampard, Michael Woods, Joe Cole… the list continues. Be warned, Trev may produce his camera-phone at any given moment and gleefully run you through the entire Chelsea squad. We advise you smile and agree in the right places.
