The creative marketing landscape for 2010 is looking action-packed. We’ve noted a number of things that clients have been asking about repeatedly, and as it would happen we are already really excited about them. We’ve put together some tips on the 3 big S’s. That’s Social Media, Seeding and Search.
This is the year that social networking sites, mobile phones and online video have been slated to influence the outcome of the UK general election and in which marketers are reportedly redirecting their budgets from traditional DM to social media, so if you’re thinking about dipping your toes, now is the time.
We’re looking for a work experience at Angel. Here is the profile we’re after:
1. You love football. We’re talking about a proper keeno with all the facts and figures. You need to talk football as though it were a language and know the terminology and jargon like the back of your hand. A healthy dose of opinion about the game is strongly encouraged
2. You’ll also love, in almost equal measure, the internet. You probably update your Facebook status all the time, have a Twitter profile, share links and videos and keep some sort of blog. Social media is key to this thing and we want someone who is up for learning and questioning.
There will be plenty of research, writing and ideas – we aren’t looking for someone to do our scanning and make the coffee, this is a real chance to get stuck in to a live project. If you have other useful skills like graphics and web design that’s dandy, but not essential.
The placement would be for a minimum of two weeks. Send us your stuff – we’ve got some general guidelines here that might be handy.
Hello and happy New Year from Angel, your handy, award-winning integrated creative agency. The big discussion this week is bound to be about New Year’s resolutions so we’ve built a little online thing for it. Submit your new year’s resolution or cycle through everyone else’s for inspiration. Some are very worthy, some are very silly. Either way it is a good way to kick off 2010. Play with it here.
We’ve also put together a little list of ways in which you can work smarter this year. Presenting: Happy 2010 Tips.
Read Superfreakonomics.
Use a small creative agency that knows its way around traditional and digital marketing and understands really useful things like social networks and mobile marketing.
Find an agency that understands the youth – there isn’t an app for that.
Try cycling to work – it makes you feel good.
Try a new sandwich every week and tweet about it.
If you know very little about seeding, find out more.
Don’t go off using off-line.
Brief a few, not many.
Release your creative monster.
Don’t do everything your agency tells you.
Have fun and we hope you can make use of some of our ideas.
Angel recently launched Shopping at the Heart of the East End, a shop local campaign for the London Borough of Tower Hamlets focussing on Roman Road, the East London artery that runs between Bethnal Green and Bow.
The campaign utilised our integrated offering – a printed shopping guide along with posters was door dropped around the area and window stickers and branded jute bags were delivered directly to local shops as part of a reward scheme. Meanwhile, RomanRoad.org, the new online home of Roman Road went live over night, fully populated with Christmas shopping news and features.
We positioned the unique Roman Road town centre and market as the heart of the East End, bringing out it’s vibrancy and character. We’ll continue to roll the campaign out over the year with a further three editions of the guide and an ever-growing online presence.
This week we launched our latest MMS campaign for The Carphone Warehouse. You can cycle through the 3 different creatives below:
This year, for the first time, we tackled the issue of deploying MMS to the iPhone. We made use of the modest space for imagery with a simple slide show focussing on iPhone-specific accessories, and took advantage of the ability to include tappable links in the text, hiding long product strings behind neat tinyurls.
Thinking on the use and effectiveness of MMS we considered that any message received on a mobile that is not from a personal contact is usually an ‘alert’. Taking that thought head-on we developed a set of specific ‘alert’ concepts, pertaining to various audience profiles.
Results are rolling in as we speak. Angel has been working with mobile for 10 years now and we developed some of the first campaigns to utilize SMS. It is still as effective as ever, so if you need to talk mobile marketing send us a message.
This year we have decided not to donate our Christmas card money to charity. Instead, we’ve done some work for free. We have chosen a small charity called Ataxia UK. Ataxia is an incurable brain condition that is likely to get worse through a sufferer’s life – over time it becomes a little harder to walk, and talk, and control your body. The condition is often overlooked and the charity continually faces the problem of communicating its severity. The brief encompassed both fundraising and awareness, and working with the creative volunteers at Ataxia UK the ‘Stop the Clock’ campaign was developed. We rolled out the creative over a variety of media including printed materials and web banners.
This year at Angel we’re 100% off between Christmas and New Year. However, we know that some of you will be required in the office. With that in mind we’ve compiled some online gems to give you a little tickle between tidying your desktop and nipping to the sales. Rollover the links…
That should be enough to keep you going until New Year. If you want to exchange any of your faves with us send them over! Otherwise, we hope to hear from you in 2010 about something a little more work-related.
The first of the Angel Christmas creative went live today. We designed and built the True Blue Calendar, a Flash application that sits on the splash page of the official Chelsea FC website. The advent calendar reveals different offers and experiences that drive fans to the online shop, leading them to support the club week in week out. With a packed fixture list and Christmas looming, the app highlights True Blue Solutions to the present buying dilemma.
This year the calendar was required to accommodate geotargetting. The location of the site visitor is determined and if the user is from the UK, Asia or the USA, they are delivered country-specific content behind the doors
We also created animated web banners to promote the calendar across the rest of the website. See it in action at www.chelseafc.com.
We’ve been busy doing good things at Angel. As part of our integrated offering we specialise in mobile and have been helping ChildLine to launch their very own text service. It’s fantastic and we hope it will help thousands of young people to get the advice they need.
The brilliant creative team at Childline devised and illustrated a series of picture stories offering advice on relevant issues that many young people face. We helped ChildLine to create cool little animated MMS messages and set up a service able to deliver them to any handset.
This included everything from setting up shortcodes to advising on messaging and usage. If you’re thinking of using mobile for a campaign you might want to give us a tinkle.
We designed and developed an activation campaign for Relentless Energy Drink that ran in 80 student unions across the country. The promotion was a mixture of sampling and point of sale; Rock up to the bar wearing your VIP wristband and enter the prize-draw to win TicketMaster vouchers, and claim your Relentless Energy Drink. The campaign smashed it up in universities and helped ramp up the brands visibility massively.
We’ve got over ten years of experience in youth marketing and it is this insight that allows us to create reaction with young people. It is almost second nature, so if these are the people you need to reach, a quick call to Angel would be a very good first step!
