Summer is finally here, so why not cool down on Facebook with an ice lolly? We’ve been exploring Facebook gifting and have developed this cool little app for giving and getting virtual gifts. For a bit of a laugh, we’ve created The Lolly Shop, full of ice-lolly gifts, some that might remind you of the old days and some that are just fun. Add the app (and go through Facebook’s new data authorisation policies!) and you’ll get 100 free credits to spend (about 5 gift lollies to give) – treat your Facebook profile to a tequilla slammer or send a friend an ice-cream. If you don’t have a Facebook account, isn’t it time you did?
Our latest integrated campaign for Relentless is now underway. In support of the Festival season we created an integrated campaign featuring a text to win for tickets to Relentless affiliated Festivals. The activity will hit thousands of outlets nation wide and spans printed media, point of sale and mobile marketing, crossing over elegantly in to the digital domain with the Festival Guide iPhone app.
The free iPhone app provides A-Z festival listings, line-ups and news for every UK festival as well as a special clash-list feature that visualizes where your favourite artists performances overlap. Search ‘Relentless’ in the app store to give it a whirl. Users can also sign up to The Order, Relentless’ online community, from the app and win special prizes.
Angel was recently picked as the digital agency of choice for Greene & Co, one of London’s most successful estate agents, working on their main brand as well as Urban Spaces. We’ve just put the finishing touches on an all encompassing web-based comms platform. The application produces, sends and measures HTML e-mails and creates print-ready PDF posters and flyers based on a range of stylish templates we designed. Importantly, we devised a really user-friendly admin panel to give the client full-control.
Angel recently helped At Cost Energy with their social media and search. At Cost Energy is a start-up energy provider doing just what it says on the tin – providing homes with energy, at cost. We put At Cost Energy on the internet, placing them at #1 on Google and other search engines for their desired terms. We ensured onsite SEO and seeded their website organically via Twitter and social bookmarking sites to produce a strong search result. Alongside these conversations and links, we also created viral cuts of At Cost Energy founder Matt Stockdale’s television appearances and placed these on video sharing sites such as YouTube and Vimeo.
There is no way to force or fool users into sharing online but it is crucial to make the tools needed to do so easily available. We Facebook connected the At Cost Energy website and provided consultancy on their blog, making it social with the inimitable Disqus commenting system. We also allowed users to make tweets directly from the website.
The crucial aspect that brings these channels together is how they are used to communicate. Angel advised At Cost Energy on when to join in conversations and how to keep momentum with their social profiles without being just another spammy brand.
Angel is often called in to help overhaul existing websites. We see it regularly: a client has a website that they can’t update – the site looks pretty good, but it gets out-of-date quickly and incurs costs to maintain. But life online moves fast and being reflexive is key. The new site we just launched for Shelly Stock Hutter LLP provides just that capability. Positioned as the accountancy firm who cater for the Dragons Den generation we designed the site to be slick and authoritative, whilst building it on the solid foundations of Drupal – a really easy to navigate content management system that allows you to update pretty much every bit of content.
Great looking websites that work well are the starting point of many of our creative campaigns. Whether you need a full-scale website, plugged-in to all social media, or just a promotional microsite to give your brand some presence, we would love to help. The web is one of our favourite spaces.
Angel recently launched Shopping at the Heart of the East End, the big shop local campaign for the London Borough of Tower Hamlets focussing on Roman Road, the East London artery that runs between Bethnal Green and Bow.
The campaign utilised our full integrated offering – printed shopping guides and leaflets along with posters, I HEART ROMAN ROAD window stickers and branded bags-for-life were delivered directly to local shops and residents. We’re in the process of launching a reward scheme in the coming months and the campaign is visible all over bow with large-format outdoor media in the area.
Meanwhile, RomanRoad.org, the new online home of Roman Road went live over night, fully populated with Christmas shopping news and features.
We positioned the unique Roman Road town centre and market as the heart of the East End, bringing out it’s vibrancy and real East London character. We’ll continue to roll the campaign out over the year with a further three editions of the guide and an ever-growing online presence.
This week we launched our latest MMS campaign for The Carphone Warehouse. You can cycle through the 3 different creatives below:
This year, for the first time, we tackled the issue of deploying MMS to the iPhone. We made use of the modest space for imagery with a simple slide show focussing on iPhone-specific accessories, and took advantage of the ability to include tappable links in the text, hiding long product strings behind neat tinyurls.
Thinking on the use and effectiveness of MMS we considered that any message received on a mobile that is not from a personal contact is usually an ‘alert’. Taking that thought head-on we developed a set of specific ‘alert’ concepts, pertaining to various audience profiles.
Results are rolling in as we speak. Angel has been working with mobile for 10 years now and we developed some of the first campaigns to utilize SMS. It is still as effective as ever, so if you need to talk mobile marketing send us a message.
This year we have decided not to donate our Christmas card money to charity. Instead, we’ve done some work for free. We have chosen a small charity called Ataxia UK. Ataxia is an incurable brain condition that is likely to get worse through a sufferer’s life – over time it becomes a little harder to walk, and talk, and control your body. The condition is often overlooked and the charity continually faces the problem of communicating its severity. The brief encompassed both fundraising and awareness, and working with the creative volunteers at Ataxia UK the ‘Stop the Clock’ campaign was developed. We rolled out the creative over a variety of media including printed materials and web banners.
The first of the Angel Christmas creative went live today. We designed and built the True Blue Calendar, a Flash application that sits on the splash page of the official Chelsea FC website. The advent calendar reveals different offers and experiences that drive fans to the online shop, leading them to support the club week in week out. With a packed fixture list and Christmas looming, the app highlights True Blue Solutions to the present buying dilemma.
This year the calendar was required to accommodate geotargetting. The location of the site visitor is determined and if the user is from the UK, Asia or the USA, they are delivered country-specific content behind the doors
We also created animated web banners to promote the calendar across the rest of the website. See it in action at www.chelseafc.com.
We’ve been busy doing good things at Angel. As part of our integrated offering we specialise in mobile and have been helping ChildLine to launch their very own text service. It’s fantastic and we hope it will help thousands of young people to get the advice they need.
The brilliant creative team at Childline devised and illustrated a series of picture stories offering advice on relevant issues that many young people face. We helped ChildLine to create cool little animated MMS messages and set up a service able to deliver them to any handset.
This included everything from setting up shortcodes to advising on messaging and usage. If you’re thinking of using mobile for a campaign you might want to give us a tinkle.
