Gratitude, Collaboration, and a Big Shout-Out

Every now and then, something happens that reminds you why you do what you do — and this week, I had one of those moments.

I was absolutely thrilled to see a client post about me and my agency on LinkedIn, sharing such generous words about our work together. It’s not just rewarding — it’s humbling — to know that the time, energy, and passion we put into our projects are felt and valued on the other side.

For those who didn’t catch it, here’s the post that made my week:

Some people just get it — and Trevor Rudder is one of them.

We first met in 2019 after I was looking for an agency that really understood Vapiano and the resonance guests had with the brand - and quickly knowing that he was the right guy with the right team, we worked on a World Pasta Day campaign in 2019 which generated not only record sales for the day but massive social reach too.

We went on to do ‘The Feeling’ our comeback video after the (several) lockdowns in 2020 and in 2021, our global video for World Pasta Day ‘Pasta is the Answer’

Working with Trevor and the team at his agency Angel, has been a genuinely energising experience.

He brings clarity, bold thinking, and creative spirit to every conversation and even better, someone I’d very happily have a beer with anytime.

We were too early for a pint today, but coffee and a bun in Söderberg East Dulwich was an hour very well spent.

Grateful for the collaboration so far — and excited for what’s next

Why This Matters

As anyone in this industry knows, we often move so quickly from one project to the next that we don’t stop to reflect on the relationships, trust, and collaboration that make great work possible.

This post was a powerful reminder that it’s not just about delivering results — it’s about how you deliver them: with care, with curiosity, with generosity, and with a genuine commitment to making a difference.

To Vikki — thank you. Your words mean the world, and they’re a brilliant reminder of why I love what I do.