Throwback to one of the most memorable (and, frankly, chaotic) work experiences of my life: the SEGA Bus Tour.

Every now and then, something happens that reminds you why you do what you do — and this week, I had one of those moments.

I recently caught up with Josh Wilkins — not the easiest task these days, now that he’s in a global strategy and transformation role at CCEP.

The brand was undeniably cool — but it was the kind of cool that felt just a little out of reach. Exclusive.

Back in the ’90s — before data dashboards, digital twins, and real-time analytics — marketers had a beautifully simple tool in their kit: the test town.

In my latest blog, I share why this book hit home for me — and how a 90s Sega client (yes, Sonic-era Sega) taught me everything I know about a great briefing. No “3-step formula,” just a story worth reading.

I summoned the local beer group for what we loosely call “self-care,” a quick pint at a local taproom running a £4-a-pint deal.

If the goal is to get punters back into pubs, we need to back the businesses that actually pour pints.

ChatGPT’s new AI design tools are exciting — but are we racing into a world where anyone with a prompt calls themselves a “designer”?